What is Google Adwords? How to Use? What is the Benefit from Adwords?

Google AdWords The largest pay per click search engine is Google AdWords. In less than 5 minutes you can be driving traffic to your affiliate site through Google. To be successful with Google AdWords you must first understand how their system works, and how it differs from traditional pay per click engines. In this section I’ll give you an overview of the system and give you specific strategies to get the most out of your Google AdWords campaign.

Google Search Network When you advertise with Google, not only do your ads appear alongside the organic search results on Google.com, they also appear on syndicated partner sites like: AOL, Ask.com, Lycos, and iWon. Together, these sites make up what is known as the Google Search Network. Your ads will appear on the Google Search Network when somebody explicitly searches for a particular keyword. Google claims on their website that with the Google search Network they reach over 80% of US Internet users every month

Google Content Network In addition to the Search Network, Google offers the Google Content Network. The Content Network is made up of thousands of sites, large and small, professional and personal, in every category imaginable. Your ads may be displayed on the Content Network when Google finds web pages that have content similar to your keywords. I have included a screenshot below that shows what these ads look like and where they can appear:

With the Content Network, you have less control over your ads than you do with the Search Network. Conversion rates tend to be lower because users aren’t looking for something specific like they are with search. Instead, they are simply browsing web pages of interest and clicking on contextually relevant ads that appeal to them. Affiliates who are new to paid search should avoid using the Google Content Network until they gain experience. Contextual advertising is completely different than search advertising and needs to be monitored more closely. When you are setting up your advertising campaigns you can select to opt-out of the Content Network. For those who decide to try the Content Network, I recommend that you setup separate bids for your ads. The value of a click in the Content Network is almost always worth less than a click in the Search Network. Adjust your bids accordingly.